Unethical Marketing Strategy can also be known as false advertisement. showing great deals to consumers but in fact it's not the same as the ad. these involves "Buy 1 Take one" but the price is equivalent for 2. another is showing "additional percentage of grams/quantity" but does not really give the amount stated on the packaging. and the worst is showing how effective their product even though its not, this mostly occur on soaps.
A good example of this unethical Marketing strategy is KFC's double down.If you’re unaware what the Double Down is, it is KFC’s sandwich that substitute bread/buns with meat(chicken meat). when they first show this ad on TV, it will really get your get your attention because of its unique presentation of Sandwich which normally serve with 2 piece of buns, and aside from its unique presentation you will also get your mouth watered with the picture on this ad.
For me, as a meat lover i decided to drop by KFC and buy some of this Double down sandwich to satisfy my curiosity. but my excitement was changed to disappointment because the picture in the ad and the freshness of the sandwich which is stated at the ad was all not true. because the real Double Down that was served to me was exactly or even wort with this picture.
<- FAIL!!!
Another good example of this Unethical Marketing Strategies is the Famous soap brand Ariel, who shows incredible cleaning power as shown in this video
(Disclaimer: I do not own this video)
I'm a very active person and its not new to me having heavy stains and dirt with my clothes, so i did recommend our Helper to use Ariel to clean my clothes as if they were brand new. but the ad on TV is not even close to reality because all i got is a yellowish(dirty white) colored T-shirt which makes me mad and disappointed.
Me and my friends are fun of drinking liquors with a "pulutan" mostly junk foods. we always buy those big packed junk food because of its great deal, it says 30% more chips and is larger and cheaper than other. but the reality is that it only contains few chips and a lot of air.
For me, this Strategies are really bad. Fooling their consumer for their own sake. but i guess this has already become a culture of advertising not only in the Philippines but also in other countries.
Reference:
A good example of this unethical Marketing strategy is KFC's double down.If you’re unaware what the Double Down is, it is KFC’s sandwich that substitute bread/buns with meat(chicken meat). when they first show this ad on TV, it will really get your get your attention because of its unique presentation of Sandwich which normally serve with 2 piece of buns, and aside from its unique presentation you will also get your mouth watered with the picture on this ad.
For me, as a meat lover i decided to drop by KFC and buy some of this Double down sandwich to satisfy my curiosity. but my excitement was changed to disappointment because the picture in the ad and the freshness of the sandwich which is stated at the ad was all not true. because the real Double Down that was served to me was exactly or even wort with this picture.
<- FAIL!!!Another good example of this Unethical Marketing Strategies is the Famous soap brand Ariel, who shows incredible cleaning power as shown in this video
I'm a very active person and its not new to me having heavy stains and dirt with my clothes, so i did recommend our Helper to use Ariel to clean my clothes as if they were brand new. but the ad on TV is not even close to reality because all i got is a yellowish(dirty white) colored T-shirt which makes me mad and disappointed.
Me and my friends are fun of drinking liquors with a "pulutan" mostly junk foods. we always buy those big packed junk food because of its great deal, it says 30% more chips and is larger and cheaper than other. but the reality is that it only contains few chips and a lot of air.
For me, this Strategies are really bad. Fooling their consumer for their own sake. but i guess this has already become a culture of advertising not only in the Philippines but also in other countries.
Reference:
- http://www.youtube.com/watch?v=qnA6V1Y8T_U
- http://barmait.com/2010/09/23/kfcs-double-down/
- http://www.google.com.ph/imgres?q=kfc%27s+double+down+fail+picture&um=1&hl=en&biw=1280&bih=685&tbm=isch&tbnid=utyuHsJ7y0wc9M:&imgrefurl=http://naiveson.com/%3Ftag%3Dhealth%26paged%3D3&docid=XhJdAaDcRlTkmM&imgurl=http://naiveson.com/wp-content/uploads/2009/08/kfc-doubledown4.jpg&w=602&h=400&ei=_ZHnTr2_OYjxrQeAhPmbBw&zoom=1&iact=rc&dur=309&sig=109478873867610403771&page=1&tbnh=159&tbnw=220&start=0&ndsp=15&ved=1t:429,r:2,s:0&tx=112&ty=95
Walang komento:
Mag-post ng isang Komento